So, customer expectations have undergone a major transformation. But customer experience is more important than ever and according to recent research from Salesforce: All these touchpoints create increasingly complex customer journeys, making it more difficult to always ensure a great customer experience.
New technology innovations and economic fluctuations are redefining customer expectations every day, with the average consumer now using more than three channels to communicate with businesses.
But look more closely and it’s easy to see that the customer journey is becoming increasingly complex. On the surface, customer journeys may seem simple – your business offers a product and the consumer buys it.
